GRIMM Style Guide • NBCUniversal

Developed the licensing program style guide for NBC’s hit TV show “Grimm” which is a drama series inspired by the classic Grimm Brothers’ Fairy Tales. A dark, mysterious and fantastical aesthetic was established for this licensing program. Based on the aesthetic, design elements were created, as well as manipulated character and prop photography for licensees. The style guide was then developed. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni and in collaboration with the team.