Spider-Man Evergreen Design Elements • Marvel Entertainment

Developed badge designs to update the ongoing Spider-Man evergreen licensing program style guide, targeting an audience of boys aged 7-12. An overarching high tech, science-oriented visual aesthetic – with a focus on Spidey's secret formula – and incorporated imagery of the classic version of Spider-Man. Designs ranged from those that featured heavily-detailed and densely-layered tech to simpler compositions that allow the character art and backgrounds to dominate. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni.