Sprü Kits Package Design • Bandai America

Package design system for Sprü Kits, a poseable action figure model kit construction system, that can accommodate a wide variety of licensed properties. Leveraged a sprue framework on every panel to which all communication is connected. The use of the sprue as design architecture communicates that these are not just action figures in a box, but model kits that you build then pose. The package design system organizes marketing copy as well as skill level and license-driven communication, via color, within designated areas.