Talking Tom and Friends 2D Style Guide • Outfit7
Developed the style guide and design elements for the Talking Tom and Friends 2D licensing program. Created badges, patterns, borders, type treatments and composed icons that depict 3 distinct visual aesthetics established by Outfit7 - Minimal, Pop Art and Coloring Book. All designs incorporate various graphic trends that were uncovered through market research. Consumer product concepts were also developed to provide inspiration to licensee partners. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni.
