Hatchimals A/W 2018 Style Guide • Spin Master Ltd.

Developed the 2018 Autumn/Winter licensing program style guide for Hatchimals Colleggtibles. The 2018 licensing program features Season 4 characters from the brand's core product line, and leverages a "Classic" look as well as two distinct trend themes: "Tropi-Tude," which features water color textures, a soft, earthy palette, tropical foliage, feathers, eggs and positive personal mantras. And "You Glow," which features bold painterly textures, a vibrant, neon palette, glow effects, star accents and fun appliqués. For each theme, we developed badge designs, pattern designs and iconography. Character artwork was supplied by Spin Master for the "Classic" look, while I art directed the vector character artwork for "Tropi-Tude" and "You Glow." This project was developed while at Design Force, inc., under the creative direction of Ted Mininni.