Sonic Boom CG Style Guide • SEGA of America

Core licensing program style guide for the Sonic Boom animated series. Sonic Boom licensing program style guide focuses on CG character artwork appealing to a slightly younger demographic than that of the Vector Style Guide. Developed an ownable visual aesthetic for all design elements based on key character attributes and a stylistic depiction of the distinctive worlds of Sonic, his crew, Dr. Eggman and his bots. Badges, patterns, border treatments, type treatments and icons were developed. Product applications representing a variety of categories to serve as inspiration for licensee partners were also developed. The licensing program's style guide design presents all design assets from the point of view of Dr. Eggman's video wall, with backgrounds that depict the lush, tropical environments of Bygone Island. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni.