Sonic Boom Vector Style Guide • SEGA of America

Developed a core licensing program style guide for the Sonic Boom animated series. Sonic Boom licensing program style guide focuses on vector character artwork and appeals to a slightly older demographic than that of the CG Style Guide. Developed an ownable visual aesthetic for all design elements rooted heavily in character styling and the use of halftone dots as a textural device. Badges, patterns, border treatments, type treatments, and icons were developed. Product applications representing a variety of categories to serve as inspiration for licensee partners were also developed. The licensing program's style guide design presents all design assets from the point of view of Dr. Eggman's video wall, with a muted color palette to distinguish between guide sections. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni.