SpongeBob 20 In-Store • Viacom Nickelodeon

An in-store program to promote the 20th anniversary of SpongeBob SquarePants. The program consists of a freestanding display unit, gondola, end cap and apparel wall. The program is further supported by posters, print ads and web banners of various sizes and configurations. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni.