TMNT Racing Brand Identity and Design Elements • Viacom Nickelodeon

Developed the brand identity and design elements for a TMNT NASCAR themed licensing program. Created patch designs, compositions and icons that depict the new-look turtles, while applying the bold, gritty, paint-spattered visual aesthetic established by Nick to convey a NASCAR racing appeal. Consumer product concepts were also developed to provide inspiration to licensee partners. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni and in collaboration with the team.